Op VR
Key visual design/Promotional materials
– Award-winning campaign
BOC Global Events Brilliance Award in PR and Communications (2018)
Author - M-is
Op VR is the Royal Air Force's first virtual reality recruitment campaign, launched to engage a younger audience through immersive live events across the UK. The experience introduces potential recruits to life in the RAF, highlighting the excitement and opportunities of a career in the service.
I created the campaign's visual identity, designing a distinctive key visual based on a wireframe pilot helmet to represent immersion, technology, and innovation. The identity was applied across promotional graphics, event materials, and digital assets, establishing a cohesive and impactful visual presence throughout the campaign.
The campaign toured recruitment events across the UK and received the BOC Global Events Brilliance Award in PR & Communications.
